Featherstitch Inc. //Chicago, IL //2015 - Present

Owner & Principal Design Consultant

Experience Director - Multiple Redesign/Replatform Initiatives

Define strategic templates based on content needs for implementation of a new CMS. 

  • Conducted stakeholder & user interviews
  • Created personas & customer journeys
  • Defined user flows & wireframes for key templates and components
  • Created prototypes for usability testing & conducting tests
  • Defined a templated system matching to standards of popular CMS platforms including SiteCore, Sharepoint, and Episerver

Content Strategist - Medical Association Site

Defined a comprehensive content strategy for a refresh of content for a medical association

  • Delivered a functional Information Architecture, Content Matrix, Content Mapping, and Content Brief

Experience Designer - Insurance Quoting Tool for Agents

Designed a fully responsive quoting site for over 10 lines of business of complex commercial insurance products

Experience Designer - Medical Watch/Mobile App

Designed a full function prototype of a watch/mobile app for a pharmaceutical manufacturer

Experience Designer - Mobile Carrier Ecomm

Define a new experience - from vision through prototype - for various online purchase options including physical devices & services.

Experience Director – Home Inspection App

Create a tablet-based application for home inspectors to easily complete home inspections, seamlessly produce reports, and create value for their clients.

Experience Director –Enterprise B2B System

Identify & execute areas to provide incremental growth in conversions & customer engagement on a multi-billion dollar ecommerce system.

Athletish // Chicago, IL // 2015

Contributer

Razorfish //Chicago, IL //2010 - 2015

Associate Experience Director   2012 – 2015
Senior Information Architect    2010 – 2012

Associate Experience Director – Envision Integrated Ecommerce for B2B Manufacturer

Defined customer-focused digital initiatives for a manufacturer planning to triple online conversions and double online sales in 24 months.

  • Facilitated numerous visioning workshops, gathering ideas and insights from all aspects of the business.
  • Defined digital personas that focused on the needs of the customer, which was a drastic change from the business-focused personas the organization had been using
  • Created a series of concepts and initiatives that we prioritized and organized into a 3-year digital roadmap

Associate Experience Director - Discovery & Visioning of Cross-Platform Digital Experience

Co-facilitated a series of workshops for a future-vision best-in-class online / in-store digital experience including robust associate sales tools 

Associate Experience Director – Redesign Consumer Ecommerce Site

Envisioned a new experience for a struggling retailer interested in a fast implementation of their digital presence

  • Led multi-disciplinary team to complete all designs in an extremely tight timeframe.
  • To achieve this, we focused on maximizing functionality provided out of the box with the chosen platform, Demandware, while delivering on memorable, on-brand customer experiences.

Associate Experience Director – Create Digital Home Automation / Security System

Led a cross-disciplinary team to envision and produce the digital control panel for a large telecom’s groundbreaking new home automation and security system.

  • Designs met the need for customer interaction on multiple platforms – tablet, mobile, and other devices.
  • The released system interface for mobile and tablets has received extensive industry recognition for intuitive, intelligent design.

Senior Information Architect – Web Redesign

Led User Experience team performing wireframe design and requirements gathering for redesign of major retail ecommerce site.

Associate Experience Director – Redesign Enterprise B2B System

Envisioned a new experience for a B2B site conducting several billion in ecommerce sales annually.

  • Conducted extensive client workshops and user research sessions to define an experience brief.  This brief led to ongoing multi-million dollar contracts with the client.
  • Designed an intuitive interface integrating different tools for ordering, inventory, billing, CRM, and enterprise applications.
  • Defined the multi-channel experience for next-generation ordering integration with hosted customer inventory systems.

 

SapientNitro  //  Chicago, IL  //  2008 – 2010

Senior Associate Information Architect   2008 - 2010

Creative Lead – Web Redesign

Organized a creative team including a visual designer, a content strategist, and an information architect. Managed all communications between creative, client, user research, and technical teams for a million dollar project to consolidate content and functionality of two separate brands of a major US luxury hotel chain.

Senior Information Architect & Content Strategist – Intranet Redesign

Combined two separate intranet sites into a single combined intranet, reducing management overhead and improving communication between business units.

Senior Information Architect – Web Redesign

Conducted user research, perform analysis, and complete wireframes for various redesign projects for a major US luxury hotel chain.

LexisNexis  //  Oak Brook, IL  //  2000 – 2008

  • Senior Software Designer    2005 – 2008
  • Software Designer               2003 – 2005
  • Senior Technical Writer        2002 – 2003
  • Technical Writer                   2000 – 2002

TECHNICAL SKILLS

  • Axure
  • Sketch
  • Visio
  • Omnigraffle
  • Adobe Illustrator
  • Adobe InDesign
  • HTML / Javascript
  • Interwoven Teamsite
  • Oracle Portal / ADF
  • ATG Web Commerce
  • Demandware
  • Hybris
  • Sitecore
  • Episerver

EDUCATION

Bachelor of Arts, English, Illinois State University, Normal, IL

Coursework toward Master of Science in Information Systems from DePaul University, Chicago, IL